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www.jschmid.com<%2Fa>)%20is%20a%20catalog%20consultancy%20based%20in%20Mission,%20Kan.,%20(913)%20236-8988.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fb-to-b-catalogers-try-prospecting-via-cable-tv-51412%2F" target="_blank" class="email" data-post-id="6744" type="icon_link">
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One tip before plunging into cable: Ask the producers about who owns the transaction data, and get information about the channel’s typical buyers.
J. Schmid& Assoc. (www.jschmid.com) is a catalog consultancy based in Mission, Kan., (913) 236-8988.
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Gina Valentino
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