B-to-B Cataloger Goes Digital

And the digital catalog is tightly integrated with the Council for Economic Education's online store. For example, if you click on a product in the digital catalog, it takes you right to the online store so you can order it.

“There's a holistic view of all the products within that familiar format … which is a catalog that opens up,” White said, noting that the digital catalog is as simple to use as one in print. You just have to click to turn the page.