B-to-B Cataloger Goes Digital

In a Catalog Success webinar last month, “Digital Catalogs: Expand your audience while slashing your costs,” sponsored by digital publishing services provider Nxtbook Media, Troy White, director of product marketing and sales at the Council for Economic Education, outlined how digital catalogs have become an integral part of the company's overall marketing mix. Here's the second in a two-part recap of the event; the first part included a presentation from natural nutritional goods cataloger/wholesaler Shaklee.