B-to-B Catalog Vet Don Buck Dies Suddenly

An Air Force veteran, Don started his direct marketing career at Western Publishing Co. in 1982. He moved to Moore Business Products (1989-1993), then National Business Furniture (1993-2000), after which he opened Buck Marketing Ltd. as an independent list brokerage and consulting firm for the B-to-B catalog community. He closed Buck Marketing after seven years when he was offered a position at C&H in 2007 as director of circulation and database marketing.