B-to-B: Capitalize on B-to-B Purchasing Behavior

¥ Books, newsletters and magazines are 18 times more likely to be purchased by those in the healthcare industry.

¥ Cards and stationary are more likely to bought by executives in finance/insurance and healthcare.

¥ And computers are more likely to be purchased by business and legal services firms.

To get a full copy of “2005 Abacus Business-to-Business Industry Insights Report,” visit www.doubleclick.com/abacus