Color Management for Global Output
Avon turn to digital asset management as a stepping stone for global color management and brand imaging
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Next Phase: Color Management
Avon’s priority has been to develop and install Envoy in its global markets. As of the date of this publication, the installation phase will be complete, allowing Avon to turn its attention to color management.
Envoy allows Avon to remove one of the variables from the print production chain. The next challenge will be to address standards for the variety of output devices employed across the world. “I would like our color profiling to be part of a more automated process, so that when a user logs on to Envoy, (an Avon-specific) color profile would be applied to any images they download,” Booth concludes.
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Gretchen Kirby
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