Color Management for Global Output

After the asset-management application was functional and network connections installed, the next challenge was to train Avon’s global production personnel.

“Russ Hardin, our group vice president for global brand imaging, invited many of Avon’s global production associates to meet and discuss proofing, the database and workflow,” Booth explains. “We went through the workflow with them, explaining how the system would allow them to download the high-resolution images that they could drop into sample brochures that we would also provide. At that point, they only need to change the copy, add the appropriate SKU numbers and insert pricing.”