Color Management for Global Output
Avon turn to digital asset management as a stepping stone for global color management and brand imaging
The idea for implementing asset management to control color was to create a more reliable way for remote offices to obtain high-resolution images. Avon’s central production center would be responsible for having images scanned, retouched and stored in the database, allowing international offices to simply download images. While there will always be inconsistencies with substrates, inks and proofs, the solution promised to remove at least one potential variable from the workflow.
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