Color Management for Global Output
Avon turn to digital asset management as a stepping stone for global color management and brand imaging
Envoy for Global Production
More than two years ago, Valerie Merone, Avon’s global vice president of brochure operations, was contacted by printer R.R. Donnelley & Sons. Together, Avon and the printer devised a plan for making global color and asset management a more attainable goal.
The concept was to supply fully retouched high-resolution images to Avon’s global production partners. Imaging for each fragrance and toiletry brand would be uploaded to Avon’s global image database. Sixteen Avon countries were linked to the original database. Internationally based database users were trained on the system, and global brand imaging began appearing in Avon brochures around the world.
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