Color Management for Global Output

Creating global brands, from a production standpoint, dictates that color is consistent throughout Avon’s international markets. “However,” explains Wordsman, “when you’re talking about global products, it’s a whole different realm we’re entering. With production and printing handled in so many other countries, we run into a situation where we’re dealing with different papers, different proofing devices, varying output devices and ink-standard inconsistencies. We’re very fortunate to have SWOP [Specifications for Web Offset Publications] throughout the U.S., but these do not apply to other areas of the world.”