Color Management for Global Output

For makeup and jewelry catalogers, color management is undeniably a major production concern. Such is the case for Avon Products, New York, which recently turned to an innovative solution for the production of its internationally distributed print brochures.

The International Challenge

Avon has a presence in more than 135 countries, with printing services contracted in 32 nations, making consistent, across-the-globe color control a tricky endeavor for a core group of people, including the art-direction staff and Bob Jordan, Avon’s quality-control manager. Betsy Wordsman, Avon’s senior manager of global print production, explains, “For economic reasons—and the substantial growth of our company—Avon wanted to create a consistent global image for its cosmetics and fragrance brands.”