Avoid the Time Crunch

Takeaway Tip: Copy for low-product-density and high-product-density pages takes about the same overall time to write on a per-page basis. So don’t count on time savings in copywriting from a lower product density.

Step 7 — Allow for two complete rounds of copy revisions on average (some pages will need more, some less). Copy proofing and revisions take about the same time as design (see above), and can happen simultaneously if you have enough people proofing.