Avoid the Time Crunch

Here’s the schedule this cataloger should have had:

Step 1 — Your designer creates test layouts with fonts, designs and photo concepts. You review, change and decide on the final look. Allow one to two weeks — or if you have a lot of committees, one to two months.

Step 2 — Your designer lays out each page using real images and copy. Allow three to six pages per day to reach first-round design, or double that if the designer is working on other projects simultaneously, which most outside creative designers do.