Three Common Operating Mistakes in a Catalog Contact Center
... and how to avoid them
By
Bill Spaide
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Typically, such companies must rely solely on an initial forecast provided by the marketing department at the beginning of a season, a forecast that’s never revised as the season progresses. Given this disconnect with marketing, the contact center manager is kept pretty much out of the loop with regard to any subsequent changes to the marketing plan.
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- Companies:
- Spaide, Kuipers & Co.
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