Avoid Fulfillment Woes

Case Study

Here’s an example of how a warehouse assessment can work to improve capacity, productivity and customer service while reducing costs. During the holiday 2004 season, a multititle direct marketer experienced more than 100,000 order backlogs and backorders. Order volume during the peak days of a three-week period were 10 to 12 times that of an ordinary week. While sales were welcome, the backlogs and backorders increased shipping costs and reduced operating efficiency.