Averting Showrooming’s Scrooge Effect

Ebenezer has a "bah, humbug" effect on manufacturers as retailers responding to the ever-decreasing prices below minimum advertised prices or suggested retail prices often look to manufacturers for financial compensation. This compensation can come in the form of deductions from invoices being paid, demands for other discounts or other benefits to help subsidize the retailer's marketing decision to match the lower online price.