Averting Showrooming’s Scrooge Effect

What's the Scrooge factor for retailers? Sadly, retailers may find themselves matching prices with unauthorized, fly-by-night retailers that have a few units. While the rogue sellers have very little inventory, they can impact price matching generated by algorithmic price dropping, which results in margin pressure on everybody. As brick-and-mortars begin to match online retailers’ prices, they will have less money available to promote sales in their stores, maintain the requisite levels of employees needed for great customer service and will drop product lines that are no longer profitable.