Averting Showrooming’s Scrooge Effect

While I applaud retailers recognition that mobile technology is here to stay and for building a strategy they can use to their advantage, they're embracing short-term solutions at best. Just as Ebenezer Scrooge clung to his tight-fisted and greedy ways before he was enlightened, retailers and manufacturers need to embrace new methodologies and practices to combat showrooming as price matching may have a negative impact on everyone in the purchase stream, not just the retailer.