Averting Showrooming’s Scrooge Effect

As the holiday season swings into gear so does competitive shopping, with consumers scoping out merchandise in physical stores and then comparison shopping for the lowest price on their mobile device, dubbed "showrooming." In an effort to combat or "embrace" this phenomenon, some retailers, led by Best Buy, have implemented strategies including price matching to convert more shoppers into buyers. Nobody is winning in this new game — not manufacturers, retailers or consumers.