Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

What follows is a step-by-step look at the recent creative evolution of the catalog since the acquisition from Hanover late last year:

January. The trim size was increased to the larger 83⁄8˝x103⁄4˝ format. Page count jumped from 44 pages in November to 60 pages. Greg Norman was signed as the spokesperson for Mammoth Sports and the Austad’s catalog. Throughout the catalog, golfing tip sidebars were added to promote readability and retainability of the catalog. Another big change was the addition of major golf brands to the catalog such as Ping, Calloway and Titleist, which had never been in the catalog under Hanover.