Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

Other changes have been made with each new issue. Says Schmid, “We have attempted to make some gradual, evolutionary changes with each issue of the catalog.”

Upon examination, it is evident that the new, improved Austad’s catalog is banking on increased catalog readership and longer shelf life to translate to higher sales. There’s editorial-type copy throughout, including tips from golf pro Greg Norman, who is given the title of “contributing editor.” The tips (from Norman’s home page, Shark.com) are interspersed throughout the book and include such topics as “Take Strokes off Your Game,” “Freeze that Putting Grip” and “Take a Stab at Tough Bunker Shots.”