Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

“We helped Kent crunch the numbers after he had identified Hanover Direct’s Austad’s as a potential acquisition,” says Schmid.

J. Schmid & Associates has creatively produced the catalog and has been responsible for the circulation planning for each catalog since the acquisition. Also, until Dan Fredeen came aboard as vice president of marketing in November, Schmid acted as the catalog’s marketing arm.