Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

An Entrepreneurial Edge

How Kent Arett came to Mammoth is an interesting story in itself. Mammoth’s Founder and CEO Bill Albright had started as a beverage distributor. He founded Maryland Beverage in 1986, and grew a very successful business selling juices and sodas; he sold that business at a hefty profit by 1991. Soon after that, Albright bought a regional marketer of golf clubs in Pennsylvania, then started to sell them through a catalog and later on the Web. This became the foundation for Mammoth Golf.