Catalog Profile: Austad’s
Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies
“Right now, the catalog looks like it will drive purchases on its own.” n
Austad’s Catalog
Buyer Profile
Total file 1,262,508
12-month buyers 52,214
Average age 51 years
Income $61,500
Sex 70% male
Avg. unit of sale $80
Source: Fasano & Associates data card, April 2000; call (323) 874-4400
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