Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

The print catalog is doing its job to promote the e-business, too, spelling out its Web address www.austads.com on every spread in the book as a way to order; the Web address is also prominently displayed on the cover.

The Mammoth Golf name is also prevalent throughout the Austad’s site, as the two are really one company. Mammoth has live, online help to assist customers one-to-one through the buying process. It also offers a VIP Savers Club, which provides members with additional discounts off the already-low prices.