Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

Web Strategy: To Be Determined

Jump on to the Austad’s Web site and you’re greeted by offers and features galore. “Click here to WIN GOLF with GREG NORMAN” shouts the button at the top of the home page. On the navigational bar to the left is a bold notice about “Free Shipping Delivered Right to Your Door.” The site freely cross-promotes the print catalog, offering a convenient “Catalog Quick Order” button as well as a place to click to request a catalog.