Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

The company is currently building a new distribution center in Louisville, KY, to help accomplish these goals and to keep up with future business growth, both from the Web and the catalog. All catalog and Web orders will be handled at the new center, set to open in the first or second quarter of ‘01.