Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

Service Expectations

A third and final reason Arett cites for Austad’s underperformance in years gone by has to do with customer service and fulfillment. “Service expectations on the part of consumers have increased. We [Austad’s] hadn’t kept up.”

Since becoming part of the Mammoth Sports company, “we’re endeavoring to ship 100 percent of orders next-day and to make 60 percent same-day shipments,” Arett says.