Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

As far as determining what goes where in the catalog, Schmid says that best-selling lines of merchandise by manufacturer is one of the main criteria. He adds, “Some co-op money is available for hot spot positioning.” But looking at best-selling products and where the best margins are is also a major factor in pagination decisions.