Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

Within each product category—whether it’s woods, irons or golf balls—Austad’s carries two, three or more brands at different price points. Arett explains this “good-better-best” merchandise strategy is something he learned from his days at Sears. In the past, prior to the acquisition, Austad’s had a lot of “good” products and a lot of “better.” Now, says Arett, Austad’s wants to offer customers more better products along with some good and some best.