Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

“This keeps the list fresh,” Arett adds, noting, however, “You don’t necessarily make money on those smaller purchases.”

Schmid adds that the broader mix of merchandise keeps the catalog fresh and the monthly mailing keeps the Austad’s name in front of golfers.

According to Schmid, the catalog is organized by manufacturer—both clubs and apparel. “The goal is to have a good mix and price point offering of full sets of clubs, specialty clubs like putters, wedges, etc., golf accessories like bags, training aids, etc., consumable items like gloves, balls, tees and a full line of shoes, apparel and gifts for men and women.”