Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

Merchandising Strategy: Adding More Apparel into the Mix

The second reason the book was a habitual underperformer, according to Arett, had to do with problems in the merchandising department: high returns and obsolescence of products. “Our goals were to get more key branded products and add more apparel to the mix,” he says.