Catalog Profile: Austad’s
Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies
By
Alicia Orr
, Editor In Chief
and Catalog Success
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Merchandising Strategy: Adding More Apparel into the Mix
The second reason the book was a habitual underperformer, according to Arett, had to do with problems in the merchandising department: high returns and obsolescence of products. “Our goals were to get more key branded products and add more apparel to the mix,” he says.
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