Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

Alternate media is part of the Austad’s prospecting mix, as well. But these days, the ads are largely used to drive Web traffic rather than catalog requests or off-the-page sales, Arett notes. Media choices include the obvious golf titles like Golf Digest and Maximum Golf magazines, as well as some radio and TV to drive traffic to the Web.