Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

“We’re going big-time into list rental to prospect,” Arett says. “I work closely with my broker, Donald M. Hoika at Alan Drey Co., who is an avid golfer himself.” According to Arett, Austad’s is making extensive use of the Experian and Abacus files to take the potential universe of names down to targeted groups of 2.5 to 3 million prospect names to mail.