Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

Where are all these new prospects coming from? A recent Wall Street Journal article identified that “... about 26 million American golfers played around 530 rounds of golf last year...” Of course, not all of these golfers are catalog shoppers. That’s where some expert list brokerage advice became essential.