Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

April. The page count was increased to 80 with a major addition of 25 pages of apparel for both men and women. Retailer Golf America worked with Austad’s and J. Schmid on the merchandising. The catalog’s other innovation was having two covers—one starting with clubs and playing gear; the other featuring the brand name apparel and specialty gifts developed by Golf America.