Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

February. The catalog was basically a re-mailing of the January book with a new cover. The February 2000 issue proclaimed itself “The New Austad’s Catalog” and featured a decal on the front cover to highlight a “Special New Customer Offer: Free Shipping with $100 Order.”

March. The book grew to 72 pages and added a major sweepstakes offering (via an insert in the center of book). The “play a round of golf sweepstakes” on the centerfold was another incentive designed to build response. Every order qualifies as another entry into the sweepstakes, the grand prize for which is a trip to West Palm Beach that includes a round of golf with Greg Norman; the contest runs through December. Greg Norman continued as contributing editor with new tips.