Austad’s new owner takes a swing at improving the golf catalog’s performance through new creative, list and merchandising strategies

By Alicia Orr , Editor In Chief and Catalog Success

When Mammoth Sports Group purchased the Austad’s golf catalog from Hanover Direct this past October, it became “a new company under new ownership with a new mission,” says Kent Arett, president of Mammoth Sports Group located in Jessup, MD.

“We knew there was a lot of potential there that was not being tapped. This was an underperforming business. That was the whole reason we bought it [Austad’s],” Arett explains.