Editor’s Note: Augmented Reality Check

Hotels.com promoted the AR technology via a print advertising campaign aimed at the technical and travel markets; used PR and social media; and integrated its booking engine into the site to monetize the experience. The results were impressive. Since the AR website was launched in May, Walia said traffic to Hotels.com increased 26 percent; transactions were up 36 percent; and registration to its "Welcome Rewards" program increased 32 percent.