Editor’s Note: Augmented Reality Check

A hot topic at the event was augmented reality (AR), and how brands can use it to achieve success. While we've covered AR in these pages before, I have to admit, I'm a bit of a skeptic, especially when it comes to bells and whistles for the sake of bells and whistles. That said, I was impressed by some of the case studies presented at InterACT; specifically, those that were able to tie revenue increases to their AR programs.