How Your Brand Can Leverage Proximity Marketing

Once consumers opt in, retailers can then transmit coupons or engage prospects with interactive marketing messages. The important thing is that whatever type of campaign is used, consumer anonymity is preserved in this scenario because no sensitive data is harvested from the phone, transmitted via broadcast, stored, analyzed or correlated. This is essential to building consumer trust. The only way to ensure that these rigorous privacy standards are upheld is to use a proximity marketing solution that makes privacy a key part of its design.