How Your Brand Can Leverage Proximity Marketing

Proximity marketing can be an excellent alternative because it's possible to deploy it in a way that respects consumer privacy and anonymity 100 percent while still delivering valuable metrics retailers can use to drive ROI. One technique is to establish a proximity marketing strategy based on the Bluetooth broadcasting standard at a retail location. This enables the system used to contact Bluetooth-enabled mobile phones that enter its limited range and broadcast a query asking mobile phone users if they'd like more information on a special offer.