Attract more eyeballs.

By David Karnstedt

Leverage certain keywords against current and upcoming promotions. For example, if you offer free shipping or free gifts with purchase, alter titles and descriptions accordingly, providing interested consumers an added incentive to click through as they scan search listings.

And when it comes to clearing out overstocked or discontinued merchandise, your ability to easily re-focus keywords, text links and other promotional copy can be invaluable.