Refine Your Search Engine Marketing Initiatives
Attract more eyeballs.
Men snapped up most of the khakis sold, but overall conversion rates were low. So the company redirected its landing page to men’s khaki pants. The result: Conversion rates increased dramatically.
3. Get Creative With Copy
Internet-search campaigns can be changed frequently — and it’s to your advantage to do so. Rotating online ad copy and experimenting with different titles and descriptions for each category can keep business fresh and ultimately improve relevance over time. Also, test to see which promotions are the most effective.
- Companies:
- Overture
- Yahoo! Search Marketing
Related Content
Comments
