Attract more eyeballs.

By David Karnstedt

Additionally, each U.S. Internet user is expected to spend $1,249 online this year and $1,400 in 2004, according to Emarketer.

How can you more effectively tap into this burgeoning market and boost your marketing efficiency? Consider the following six tips.

1. Integrate Peripheral Keywords

For catalogers, keywords are the bread and butter of a paid-placement search used to generate responses from the 200 million-plus consumers shopping online. About 48 percent of Internet users go no further than the first page of search results before clicking on a listing, according to a study from IProspect.