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As a result, the online channel is growing rapidly as a percentage of revenue for many catalogers. Indeed, marketers with both a catalog and Web presence saw online sales climb to 29 percent of overall sales in the first quarter of 2002, up from 18 percent a year earlier, according to a report issued in December from Abacus, a research firm focused on the direct-marketing industry.
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- Companies:
- Overture
- Yahoo! Search Marketing
David Karnstedt
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