Refine Your Search Engine Marketing Initiatives

Taking a multichannel marketing approach and integrating online strategies with offline promotions also offers more leverage around spring advertising opportunities.

Paid placement Internet search, which enables you to bid for placement at the top of search engines’ results pages, can help you to attract customers beyond your weekly or monthly mail campaigns. Each day, U.S. consumers conduct upwards of 80 million online searches, effectively pre-qualifying themselves as highly targeted leads just by typing keywords such as “khakis,” “sandals” or “roses” into search engine query boxes.