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These tactics are especially important for traditional catalogers now that many niche Web sites selling similar products may be buying identical search terms to drive traffic to their sites. The message: Own your brand, and identify what separates you from the competition.
As you can see, by planning ahead and fine-tuning your search-marketing campaign, you can put yourself in a better position to turn browsers into buyers.
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- Companies:
- Overture
- Yahoo! Search Marketing
David Karnstedt
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