Refine Your Search Engine Marketing Initiatives

What’s more, many catalogers find they can apply the metrics they’ve learned for Internet-search programs to integrate into other online initiatives such as e-mail, as well as tweak offline customer-acquisition strategies.

6. Maintain Brand Recognition

Policing your brand undoubtedly encompasses a large portion of your search campaign management duties. To be sure, the Internet-search marketplace is dynamic by nature, so actively controlling words that appear in text links and messaging, rotating copy and updating landing pages is critical to maintaining brand recognition.