Refine Your Search Engine Marketing Initiatives

4. Know Your Conversion Rates

Identifying visitors and determining where online traffic comes from is critical to improving conversion rates.

For example, say you discover that most of your site’s traffic is flowing from overseas locations that are outside of your target market. In this case, it’s a good idea to reduce keyword-bid pricing in the evening to incur fewer click-throughs from international users, while strengthening conversion rates for key audiences in the United States, according to Performics.